Over the past three years, Sky has conducted various research to analyse the effect Sky+ has had on television viewing, following the doom merchants claiming that PVRs would cause the death of the 30-second spot.Lucy Bristow, Sky Media, presented a whistle stop tour through this research at the Media Research Group conference in Vienna today.Using… Continue reading Sky Research Aims To Maximise Brand Exposure

Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal

Speaking at the MRG conference today, Doreen Dignan from Mindshare Insight and Peter Hawtin from ITV presented the findings from their segmentation analysis project conducted for ITV.Commenting on the changing viewing culture, Dignan commented that “people have more and more things to do than watching TV, and nowadays people have more and more things to… Continue reading MRG Conference: ITV Segmentation Analysis Provides Insight Into Viewing Groups

September saw substantial drops in revenue for all terrestrial broadcasters, with GMTV faring worst, having lost over a quarter of its revenue year on year.ITV1 also had a poor month, even though it was the start of the new season and new dramas and ratings bankers such as X-Factor returned to the screen. The channel’s… Continue reading TV Market Round-Up – September 2006

September saw viewing shares fall year on year across most terrestrial channels, with ITV1 and Channel Four both seeing dips of over 1.5 percentage points.In digital homes, BBC channels fared well while ITV1 and Channel Four both saw dips in share, whilst Five and Multichannel viewing remained static.All ViewingITV1 saw its viewing share fall year… Continue reading Television Viewing Round-Up – September 2006

August brought continued declines in revenue for ITV1, as the broadcaster felt a 10% drop year on year, ending the month with nearly £93 million. For the period January to August 2006, ITV1 is down over £103 million in revenues versus the same period last year.Channel 4 meanwhile remained relatively static, with a slight increase… Continue reading TV Market Round-Up – August 2006

All terrestrial broadcasters other than BBC One suffered a fall in viewing share over August year on year, with ITV1 faring worst in all TV homes and Channel 4 in digital homes.BBC One had a relatively static month in all TV homes, with a slight increase in share. Meanwhile in digital homes it saw its… Continue reading Television Viewing Round-Up – August 2006

July proved to be a torrid month for the terrestrial broadcasters, particularly for ITV1 which saw its revenues plummet by 27.4% year on year, even considering that July saw the conclusion to the World Cup followed by the second series of Love Island.With revenues of just £85 million, and now a departing chief executive (see… Continue reading TV Market Round-Up – July 2006

Five’s new autumn season will feature new and original comedy, entertainment and drama, as well as the launches of the broadcasters two new digital channels, Five US and Five Life.The varied output will include Tripping Over, a new six-part series from the writer of Cold Feet, starring Paul McGann, based around a group of twentysomethings… Continue reading Five Unveils Autumn Lineup

Following a week of launch date changes, Associated Newspapers have announced that their freesheet, London Lite will hit the streets at lunchtime today.A few thousand copies will be available today as a trial, ready for the full launch on 30th August, when the title will have a print run of 400,000. Today’s edition is designed… Continue reading Lunchtime News War Starts Today