Bango have released a ‘Mobile advertising for the masses’ white paper, which looks at mobile advertising on three mobile social networking sites – BuzzCity, Itsmy.com and Peperonity – comparing the level of targeting and analysis that each provided.

BBC3 series Being Human teamed with Orange to promote the new series with the aim to increase awareness amongst the target market of 16-34s. Campaign was followed up with telephone interviews via GfK to measure effectiveness.

Jaguar wanted to build awareness of their new XF luxury sedan in the US market and embarked on a major mobile advertising campaign.

Through research, Hyundai had discovered that a large portion of the population were not aware of the Hyundai brand, so it decided to conduct an awareness campaign aimed at the 18-24 year-old demographic, and mobile was the natural fit.

Diageo worked with AKQA to develop customer engagement with their Smirnoff vodka brand with a mobile advertising campaign.

Virgin1 teamed up with Incentivated to create a viral campaign with a wow factor in order to generate excitement around the launch of the new Terminator: Sarah Connor Chronicles TV programme on the channel.

Scottish and Newcastle worked with Incentivated to encourage drinkers to purchase Strongbow cider by offering them a free pint during “Bowtime” in their local pubs and bars.

Save the Children worked with Incentivated at short notice to mobilise support for a ceasefire during the Gaza crisis.

Recycle for London worked with Incentivated to communicate with a younger audience in a fun and engaging way to educate users about recycling.

A three-headed presentation at yesterday’s MRG one day conference took the audience through the new forthcoming mobile media metric (MMM).