After four years preparation and two years setting up, today saw the official launch of the new BARB 2010 contract, where Bjarne Thelin, chief executive, and Tony Wearn, research director, presented a briefing to the television industry.

The department for children, schools and families wanted to engage with difficult to reach teenager audience, to raise awareness of sexual wellbeing and created the world’s first interactive mobile soap opera with Incentivated.

AOP yesterday hosted an afternoon Research Forum, featuring presentations on how to increase audience value and effectiveness in the digital marketplace.

Thinkbox has unveiled two new pieces of research surrounding television viewing.

Working with Blyk, the aim of the campaign was to built a core audience for Heat magazine on mobile, which would provide free entertainment and information lead content.

UKTV’s Living TV worked with Blyk to build an audience for its latest series of Britain’s Next Top Model, while also generating awareness of the series.

Report looks at the current market position for online advertising in the UK, including expenditure trends, share of revenue and forecasts.

Ofcom has released its interim children’s media literacy report showing that households with kids aged between 5 to 15 have high levels of take-up of all the main media platforms.

A new panel of 8-15 years old has been launched by GfK which aims to deliver understanding of the next generation of media consumers.

UKOM, the UK online measurement company, had its official launch in London yesterday afternoon, with the additional announcement that Douglas McArthur has been named as chairman.