Samsung Ads’ Antonia Faulkner explains how the Smart TV home screen can cut through to fragmented audiences this holiday season, with Mini setting the pace.

Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.

Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.