From Isba’s discussions with member steering groups, we found there were common threads that ran through all of their concerns. So let’s tackle these challenges together. 

Bobi Carley questions the communication between marketing and finance and asks whether anything has changed as result of taking talk online

With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas

ISBA’s head of media Bobi Carley discusses both personal and professional progress around diversity and inclusivity 

ISBA’s head of media Bobi Carley explains why she decided to join the trade body despite its “grey” reputation.

Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…