Catherine joined VCCP Media following the adconnection/VCCP merger and is CEO of the joint operation, now a top twenty media agency focused on challenging the bad habits of the industry. Prior to VCCP Media, Catherine co-owned and was CEO of adconnection, the independent media planning and buying agency. She was also one of the founding shareholders of Fetch, the mobile marketing agency, which she helped build up to be a leading global mobile agency now sold to Dentsu Aegis. Catherine was a shareholder and board director of professional online dating website Lovestruck.com. She has also held senior media and management roles at ZenithOptimidia, Aegis and was a founding director of Mediapolis. Catherine has been the recipient of several industry awards, including the coveted Campaign Magazine Media Awards for her work on Chip & Pin, and The Media & Marketing Awards for Ford. She was also a nominated finalist for the Chartered Institute of Marketing’s Women of the Year award. Her companies have been in the Sunday Times Fasttrack, Companies that Inspire Britain and the Plimsoll Outstanding Companies for Business Excellence lists.