OOH is evolving to become part of the fabric of our urban landscapes rather than just an afterthought or commercial bolt-on.

The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows…