BARB is now running two prototype fusion contracts. MEC’s David Fletcher examines what this means for anyone with a stake in the TV measurement body.
David Fletcher
David, with his 35-strong team and 30+ years in the business has won numerous awards for data and research. Part of the original team working on the IPA Touchpoints survey, David has co-authored an IPA best practice guides and training on Evaluating Communications Effectiveness. In 2014, he was awarded with an IPA Fellowship.