WPP’s David Wilding would like to see ‘near future sales’, ‘company value’ and ‘circular value’ added to measurable business outcomes.

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.