On so many levels does COVID-19 now impact our lives. And once the worst of it is over, whenever that may be, its legacy will be long-lasting.Beyond the human tragedies, we need to understand how it will impact media and advertising, and today we look at how the pandemic could limit the efforts of media… Continue reading The lost quarter?
ARCHIVE ▸ David Pidgeon
David Pidgeon looks at how the ‘backbone of industry decision making’ could be changed in the long-term.
Cooke joins from Omnicom Media Group UK where she held the role of managing partner for new business and marketing.
Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year.
The former president and CEO of the National Magazine Company – Hearst’s international publishing arm in the UK – has passed away aged 81.
ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
As well as up-weighting the volumes of copies to functioning retailers, as of Monday publisher ESI Media will begin distributing copies directly to people’s houses in 26 neighbourhoods in Zone Two and Three.
Small things taken in isolation might appear futile when compared to the enormity of this global nightmare, but they still help, and in totality hold particular meaning.
Foster Kenny, who is currently CEO of IPG Mediabrands in the UK and EMEA, will report to Wunderman Thompson global CEO, Mel Edwards, and will be based out of London.
Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.