Circulation figures should never be read in isolation – for they only reveal part of what is usually a much more complex picture.
ARCHIVE ▸ David Pidgeon
Reach, publisher of the Daily Mirror, has today confirmed that Simon Fox will be stepping down as chief executive, to be succeeded by Ladbroke’s Jim Mullen.
So what does adland want from this new (and furiously right wing) government?
A recent ICO report into adtech has questioned the legality of the fundamental processes underpinning the programmatic industry, forcing the IAB to call for a review of RTB.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
Monzo, the mobile-only bank, has said it has such highly engaged customers, it could march them on the streets to make banking better.
Stuart Taylor has warned there is no unified voice in OOH, while also appealing to the industry’s creative talent to help fight climate change.
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.