Caroline Foster Kenny takes on global client role alongside UK and Ireland CEO duties, while Andrea Suarez has been appointed global president for Nestlé Thrive.
ARCHIVE ▸ David Pidgeon
Independent OOH agency Talon has announced changes to its management structure with founders and managing directors Frank Bryant and James Copley assuming new responsibilities.
The average pundit is, at best, no better than “a dart-throwing monkey”.
GroupM’s long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
Following a six month consultation into the programmatic market’s compliance with current data legislation, the Information Commissioner’s Office (ICO) has made the early conclusion that parts of the sector are acting unlawfully.
This month Mediatel hosted the tenth annual Future of TV Advertising, a global conference offering strategy and thought-leadership for the broadcast market.
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
Demand-side adtech business The Trade Desk has today announced a new partnership with EBX, the digital ad sales partnership between four major European broadcasters.
GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.