James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
ARCHIVE ▸ David Pidgeon
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
The ABC has today been named as the third-party auditor for the next wave of the IAB UK’s Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
Formally starting his new position as CEO on 1 May, Regensburger will replace Simon Cox, the CEO of Peach since 2006.
Publicis Media’s Spark Foundry has announced the hire of Marcos Angelides as its new UK chief innovation officer and head of strategy.
The British photographer, publisher and film director John Rankin has warned – in no uncertain terms – that the creative agency model is no longer fit for purpose and that “dinosaur” businesses must evolve or die.
Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.