Q2 2017 marks the fifteenth consecutive quarter of growth – but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
ARCHIVE ▸ David Pidgeon
The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
Karen Bradley, the culture secretary, is “minded” to refer 21st Century Fox’s bid for full control of Sky to the Competition and Markets Authority, setting up a second phase of an investigation into media plurality.
Kerry McCabe, RadiumOne’s global president, is to leave the company immediately and Newsline understands that jobs are at risk in the UK operation.
The new InLinkUK kiosks, created via a partnership with BT, Primesight and Intersection, will provide free Wi-Fi, calls and phone charging services – all funded by the incorporated digital advertising.
Reporting to Sam Finlay, chief revenue officer, Barrass will act as the strategic lead on all key client and agency trading relationships for the publisher.
The pay-TV and broadband rivals will add Virgin’s 3.7 million homes to the AdSmart network, giving total access to more than 30 million targetable TV viewers in the UK and Ireland.
As the media industry prepares for GDPR, Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of global data protection officer.
GroupM, the investment arm of WPP, is merging the global operations of its agencies MEC and Maxus under the leadership of MEC’s CEO Tim Castree.