Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”

There is growing appetite to deliver online advertising that is contextual, relevant and more respectful to the consumer – but that isn’t at the expense of audience first strategies.

#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to “stamp out” sexual harassment in the workplace for all sexualities and genders.

In total, 300 of Channel 4’s 850 jobs are to be relocated outside of the capital as three new creative hubs are created in as-yet unspecified cities.

Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.

ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.

JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.

After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.

Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.

Have media planners forgotten about the importance of where ads are seen? It was a question Newsworks wanted the industry to consider at its annual Shift conference .