Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”

The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.

Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.

A leading advertising client has called on other brands to step up and take a greater role in helping to solve some of the problems that plague digital advertising.

Re-establishing print as a viable advertising medium has got newspaper publishers on a mission – but what will it take to win back the adspend?

The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.

The European Commission has blocked Three’s proposed acquisition of O2, citing “strong concerns” that UK mobile customers would have had less choice and paid higher prices as a result of the takeover.

Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.

The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.

Paddy Power has argued that it is harder than ever to make an impact in advertising – which is why the bookmaker is happy to never shy away from controversy.