Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.

Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.

The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.

Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.

Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.

An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.

Newspapers may have built their success on the printed word, but there is a clear future embracing video.

Trinity Mirror’s chief revenue officer has renewed calls for the creation of a “unified [sales] platform” to help the publishing sector square up to the “duopoly of Facebook and Google.”

From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports

There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.