The latest Global AdView Pulse report from Nielsen has revealed marketers are continuing to slowly increase their global ad spending – but the UK is down on last year.
ARCHIVE ▸ David Pidgeon
Steve Auckland, CEO of Local World, has announced his surprise resignation to the board, prompting speculation of personality clashes.
After a relaunch and change in price, the Sun on Sunday has failed to improve sales, recording a -2.1% drop in circulation in September according to the latest ABC results for the national newspaper market.
11 episodes from the 1960s, nine of which have not been seen for over 45 years, will launch on iTunes today.
The chairman of the Association of Online Publishers, John Barnes, has said that a “consumer contract” should be produced to rebuild public trust in the wake of ongoing personal data controversies.
What challenges does the newspaper industry face – and how can they be overcome? Our experts – including voices from the Guardian, Mindshare and Newsworks – share their views.
Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.
Posterscope partners with Proxama to deliver real-time reporting, content management and optimisation for NFC campaigns.
Renowned media journalist Torin Douglas and ISBA’s Bob Wootton join Newsline’s outstanding columnist line-up, as the platform relaunches with a new look and improved functionality.