As he outlines some big changes for the company he helped found 38 years ago, Derek Jones looks back on what the business has achieved.
Derek Jones
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WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA’s members – who make up 91% of the world’s advertising spend.
This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.
Very sad news reached us this morning that Harry Torrance, who for the last seven years has headed up Adazzle, passed away suddenly yesterday of a heart attack.
The tie-up between old media’s power to recommend off the page and new media’s ease as a utility takes another step forward this week.
Panel debate from the Business Models and Platforms session at MediaTel Group’s Connected Consumer conference yesterday.Nigel Walley, MD of Decipher, is coming round to YouView. Nigel, who along with many others in the industry had previously spoken of a product that was simply too late, has been sold on at least one aspect of the… Continue reading The Connected Consumer: YouView – “Only proposition with the Five Apps Everyone Wants”
Two interesting media lists to flick through on a wet morning…
The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was “not just about research tinkering… It answers a specific question”.
Commentary from yesterday’s Future of National Newspapers event at Merrill Lynch….
A rare jobs news section from NewsLine featuring new roles for four people MediaTel has worked with for some time.