The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
ARCHIVE ▸ Ellie Hammonds
The platform will bring audience insights, media planning and activation, optimisation and measurement into one place.
Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.
The world’s biggest ad festival is just around the corner — we asked experts for their advice on how to “do” Cannes.
The report is also calling for a ban on fossil fuel advertising.
The social platform’s new AI-led solutions aim to make emerging trends more accessible to brands.
The charity’s Stranger Than Summer gala raised £153,500 to support the industry’s mental wellness.
