Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.

The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.

The platform will bring audience insights, media planning and activation, optimisation and measurement into one place. 

Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.

The world’s biggest ad festival is just around the corner — we asked experts for their advice on how to “do” Cannes.

The report is also calling for a ban on fossil fuel advertising.

The social platform’s new AI-led solutions aim to make emerging trends more accessible to brands.

The charity’s Stranger Than Summer gala raised £153,500 to support the industry’s mental wellness.