Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.

The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.

While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.

With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.

Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.

A new report from WFA and Mediasense highlights media’s lead role in the marketing evolution, but shifts across talent, structure and partnerships are needed.

giffgaff, MG OMD and Ecologi’s “Up to Good Fund” is reshaping media campaigns by embedding nature recovery into their core, illustrating how sustainability and performance can go hand in hand.

A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.

Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.

AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.