An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.

Roadblock will provide brands with extensive reach through access to roadside digital screens.

The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.

Experian will provide the collective with valuable data insights to aid effective campaign strategy.

The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.

The platform will bring audience insights, media planning and activation, optimisation and measurement into one place. 

Research has found that combining digital audio and in-video audio provides opportunity for brands to increase performance.