Cadbury is putting an Australian man on an out-of-home billboard to advertise its new chocolate bar Caramilk.

ITV Creative and Laithwaites Wine have partnered up to create new contextual TV ads to air this autumn.

Boots Media Group (BMG) is part of a maturing trend of retailers becoming more like media companies, industry leaders have said.

Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.

Consumer charity Which? has launched a month-long national campaign to encourage people to sign its petition for government legislation to make tech giants take more responsibility for the content on their platforms.

Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?

Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.

Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?

Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.

Nadine Dorries’ appointment makes her the 10th culture secretary in as many years