Reach, the Daily Mirror and Daily Express publisher, has appointed a journalist and academic as its first online safety editor.
ARCHIVE ▸ Ella Sagar
UK digital media and advertising quality and brand risk improved the most compared to global levels in the first half of this year, a report has found.
Nationwide is funding a three-part series of films on ITV to educate audiences on how to “green-ify” their homes.
Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.
Facebook is working towards building “a successor to mobile internet”, Mendelsohn explained in her debut as VP Global Business Group.
National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.
Conversational targetting tools are the natural next step in effective contextual marketing, according to leaders in the podcasting space.
Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.
The UK accounted for the fewest hours of linear TV viewing among big European countries during the pandemic, Samsung TV data has found.
Share of Search can make up 83% of a brand’s Share of Market, according to IPA think tank data released today.