UK ad spend will reach £29.3bn this year, the latest quarterly report says, with triple-digit growth in OOH, digital magazines, cinema and direct mail.
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This October could be the most demanded month ever to advertise on TV, according to media leaders.
Advanced booking deadlines were reduced last year in response to the pandemic. Is this the future of broadcast advertising? Mediatel News asked media leaders whether longer advanced booking deadlines should be brought back in.
The Advertising Association has chosen Tesco chief customer officer as its new president for the next three years.
Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.
The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”.
Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.
Twitter announced 10 “innovations”, including a Safety Mode for users, that it has launched or is currently trialling on its platform this year.
Spotify is set to hire hundreds more sales staff in a bid to boost its ad revenue beyond being a fraction of its income.