Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
ARCHIVE ▸ Ella Sagar
M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.
Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
Exclusive: Kris Boger is now general manager of global business solutions for the UK.
Podsights, a marketing attribution platform for podcast advertising, is launching a product this week so advertisers can target their campaign before they purchase podcast ads.
Two-thirds of people in the UK rely on news brands for information about climate change, a survey has shown.
Sky has called on broadcasters and content creators to “work together” to address climate change in their work.
The online course aims to provide practical techniques to measure and reduce emissions
Transport for London (has launched a multi-platform campaign to tackle sexual harassment on its network.