Deloitte’s annual media predictions for the year ahead also look at the rise of short-form video and the plateauing of eBook sales.
ARCHIVE ▸ Ellen Hammett
Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.
In a result that may surprise some, eye-tracking specialist Lumen Research claims that Tesco outperformed its competitors at engaging shoppers over Christmas.
Joanna Wardle joins OMD UK from Capgemini, where she worked across a number of brands in the retail, luxury and FMCG sectors.
Live sport will play a “defining role” in determining the pace and extent of the shift from legacy to broadband TV, according to a US-based study published by The Diffusion Group.
Chris Blackhurst has stepped down from his role as multi-media head of business at the Evening Standard and Independent, less than six months since he took on the job.
Marketing budgets have increased for the ninth successive quarter but at a slower rate, reveals the Q4 2014 IPA Bellwether Report published today.
Clear Channel UK has announced the appointment of ITV’s Sarah Speake as its new chief marketing officer.
Millward Brown has released its annual digital and media predictions for the year ahead, stating that ‘successful’ marketers will make the most of programmatic, form effective partnerships and utilise micro-video platforms.
Speaking as a guest at Posterscope’s Pioneers event at the Soho Hotel on Tuesday, the advertising icon said that most creative professions have a 10-year period that will “create the work that’s going to define them.”