The Content Marketing Association (CMA) has today launched CMA Advance, a free intermediary service which utilises expertise across member agencies.

As it enters its third year and prepares to extend its print run from 10,000 to 100,000, Newsline speaks with DRAFTED founder Kyle Goodwin to see what we can expect in 2015.

The newsbrand’s chief executive officer has said that it is to roll out a one month trial service for $1, 1 euro or £1 that will give subscribers total digital access to the Financial Times website

Speaking at Mediatel’s Video Upfronts event on Wednesday, Nielsen revealed how understanding the human brain on a subconscious, granular level can help advertisers optimise video campaigns.

Video Upfronts 2015 provided an update on the hybrid measurement system from BARB this week, with the body’s CEO admitting it was taking longer than he would like, but getting it right trumps doing it fast.

The Outdoor Media Centre (OMC), the industry body for the out-of-home media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.

A new survey conducted by Infectious Media reveals the main reasons why marketers are reluctant to increase programmatic ad spend, as well as the biggest advantages and opportunities that the technology presents.

Newsworks’ Shift 2015 – an annual gathering of publishers, advertisers and journalists – saw six senior newspaper bods take to the stage for a revealing debate on the power of the press in modern politics.

Programmatic advertising has the potential to be a game-changer for newsbrands, but there are some myths that need dispelling if it is to reach its true potential, says Dentsu Aegis’ CEO, Tracy De Groose.

According to figures released by the broadcaster, Channel 5 delivered a 4.99% share of consolidated viewing throughout the month – its best January performance since 2007.