72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope.
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The latest UK advertising forecasts, released today, have been revised downwards, reflecting a more cautious outlook for UK GDP and concerns over the Eurozone in 2015.
Gary Davey, executive VP of programming at Sky Deutschland, will take on an expanded role as managing director of content, with the additional responsibility for Sky’s entertainment, film and news channels in the UK and Ireland.
David Pandit, who has held senior roles at Karmarama, emnos and BBH, will join SMG this week.
News Corp Australia’s most popular magazine, Sunday Style, has apologised for posting an advertisement for a fashion intern with an image of a young, semi-naked woman on all fours in bed.
James Tye will replace current chairman Kevin Costello, CEO of Haymarket Media Group, when he steps down from the role on 1 January 2016.
EE added a record 5.7 million 4G customers in 2014, with 1.7 million in the last two months alone.
Despite the fatal shootings of 10 Charlie Hebdo staff members on 7 January, surviving employees at the French satirical magazine have vowed that they will publish next week, with the hope of reaching 1m copies.
TalkTalk has acquired Tesco’s loss-making video service, Blinkbox, and Tesco Broadband for an estimated £5 million.
In a bid to paint a more accurate picture of online viewability, Google has unveiled a new tool which will check whether users are actually viewing video ads.