Speaking at Mediatel’s Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.
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TV advertising revenue increased for the fifth consecutive year in 2014, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
The deal will see the capital’s TV channel acquire content from Entertainment One, Eyeline Entertainment and Metrodome to broadcast a brand new film strand, ‘London Film House’.
Major cinema chains in the US are refusing to show Netflix-owned film Beasts of No Nation, because the video streaming platform plans to simultaneously debut it online.
James King, who said he worked as a freelancer for MailOnline between May 2013 and July 2014 in its New York office, claims that during his time there employees were encouraged to pass off other work as their own.
Mobile video viewing on smartphones and tablets will account for more than 20% of total video viewing minutes in the US by 2025, according to new research from The Diffusion Group.
Omnicom has launched a day-long training programme in support of women as it looks to promote gender equality and rising female talent across its companies.
Total ITV revenue increased 7% in 2014 to £2,956 million – marking the company’s fifth consecutive year of double digit profit growth.
Hearst’s CEO, Anna Jones, said that the appointments and promotions will further strengthen the publisher’s commercial team.
The partnership, reported to be worth £20m, is expected to “significantly expand” and enhance Game’s community events and eSports programme as it looks to “build the most valuable community of gamers.”