The company is to begin experimenting with adverts and sponsored content in the coming weeks, which will appear on the boxes that appear when Firefox users launch a new tab on the browser.
ARCHIVE ▸ Ellen Hammett
Havas Media Group has joined forces with GT Media to launch Havas Media Ireland, as the agency looks to strengthen its position in the Irish media landscape.
From 2015, BT, Sky, TalkTalk and Virgin Media will begin sending “educational letters” to customers that they believe are downloading programmes illegally.
Publicis Groupe customer engagement agency, Rosetta, has announced the appointment of Ariel Marciano as its new chief financial officer.
Ad verification company Adloox has today announced a partnership with Group M’s mSix as it looks to improve ad viewability, combat fraud, and promote brand safety.
Worldwide video on-demand rentals (OTT and pay TV operator), electronic sell-through (EST), and DVD/Blu-ray disc sales are expected to grow 40% over the next five years from $30.6bn to over $43bn, according to ABI Research.
For the third consecutive year, the Channel 4 sales house exceeded its target of £1 billion, with advertising and sponsorship revenues up marginally from £844 million in 2012 to £846 million in 2013.
With just two weeks to go, Media Playground is once again shaping up to be one of MediaTel’s calendar highlights, with delegates from across the industry congregating for a packed day of lively debate and innovation.
The new tech allows users to perceive reality with digital and virtual content overlaid directly on to their surroundings.
ITV has taken a majority stake in the US producer of Pawn Stars UK, Counting Cars and Bravo’s Real Housewives of New Jersey as it eyes an international portfolio.