Speaking at Thinkbox’s Big Think event on Thursday, Laurence Green, founder of creative agency 101, warned advertisers of the risks of focusing too much on short-term results and forgetting the value of long-term advertising.
ARCHIVE ▸ Ellen Hammett
During Q1 2014 there were 4.6 million new subscriptions, taking the total number of subs to 100.9 million.
The online video production and publishing company has appointed British TV director and producer, Paul Jackson, to become consultant of content and channels.
IPC Media’s Digital Conversations study sheds light on what gets people talking online, how these conversations take place and what impact they have on people’s behaviour.
Ofcom is today advertising a licence to run a second national digital radio ‘multiplex’, which will expand the number of digital radio stations and provide more choice for listeners.
IPG Mediabrands has announced the launch of Performly, a new platform that allows marketers to programmatically measure their return on investment in social media.
Paul-Eric Lefebvre will take on the newly created role of creative director for Fetch’s London office.
The redesign comes in response to customer feedback and research, which was conducted to help shape the new interface.
A new report from The Diffusion Group forecasts that significant revenue growth for TV and video will not happen until 2020.
As the FIFA World Cup enters the knock-out stages (unfortunately without the England squad), new research reveals the record-breaking impact the football tournament has had on TV viewing across the world.