EE has announced the live trials of phone calls over WiFi and 4G as part of a £275 million investment in voice capabilities.

Despite over 50s outspending younger generations in almost every sector, 66% feel they are ignored by advertisers.

Amazon has unveiled its first smartphone, fitted with new technologies that allow users to see and interact with the world through a “whole new lens”.

The Advertising Standards Agency (ASA) has put its foot down on third-party ‘recommended links’ that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.

Despite the growth of programmatic trading, most UK advertisers remain uncertain about real-time advertising (RTA), according to a new ISBA survey.

Mobile video continues to gain importance for publishers as smartphone and tablet consumption grows, according to new research from Ooyala.

Would England be able to beat Italy in the social media stakes?

Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.

Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.

Millward Brown Vermeer will work with global CMOs and brands to help drive marketing strategy and brand-led business growth.