Following in the footsteps of companies such as Netflix and Amazon, the move marks Yahoo’s first steps into the digital video market.
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A new study from the IAB reveals that 36% of top 100 brands in the UK do not have sites optimised for mobile.
MailOnline has come out on top in the IPA’s latest Online Media Owner survey, with over 84% of respondents either agreeing or agreeing strongly that their overall experience of dealing with the platform is good.
75% of connected TV app users say video apps are ‘extremely’ or ‘very important’, according to the new NPD Connected Intelligence report.
The fully-programmatic product, developed by Xaxis, will allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with adverts on their TVs.
Netflix is to increase its pricing for new members, as it looks to “acquire more content and deliver an even better streaming experience.”
New research from Google reveals that 58% of UK users tell others about the brands that they love, compared to 33% of non-users.
All six episodes of Jonah From Tonga, the new series from the writer and star of Summer Heights High and Ja’mie: Private School Girl, will be made available on BBC iPlayer from 2 May for 48 hours.
The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
Former Telegraph editor, Tony Gallagher, is to return to the newspaper industry as joint deputy editor of the Daily Mail.