Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

The BBC has lost the radio rights to the Oxford and Cambridge boat race just nine months after seeing television coverage of the event snatched by ITV.Chrysalis-owned talk radio station LBC has signed an exclusive five-year deal to broadcast the annual Boat Race, in a move that brings an end to the BBC’s 78-year unbroken… Continue reading Another Slap In The Boat Race For The BBC

Channel Four: 020 7396 4444 www.channel4.co.ukRecent Television Stories from NewsLine Advertisers Are Adapting To PVRs And Interactive Media BSkyB Launches Freesat To Rival Freeview Channel 4 Bags Toyota For Teachers SponsorshipSubscribers can access ten years of media news and analysis in the Archive

A High Court judge yesterday requested more time to consider whether Kelvin MacKenzie’s multimillion pound law suit against RAJAR should proceed to trial next year.RAJAR had been hoping that His Honour Mr Justice Lloyd would strike out MacKenzie’s claims that alleged flaws in the radio rating’s body’s research have caused his flagship talkSPORT radio station… Continue reading Judge Reserves Decision Over RAJAR Court Case

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers.Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search and… Continue reading Online Adspend To Overtake Radio By Christmas

Radio ratings body RAJAR is today going to the High Court to persuade a judge to throw out a lawsuit from Kelvin MacKenzie’s Wireless Group which claims that alleged research “flaws” have under estimated the size of its audiences.Lawyers for RAJAR will argue that the audience measurement body’s recent decision not to immediately introduce electronic… Continue reading RAJAR Moves To Have MacKenzie Law Suit Thrown Out

Emap has today announced plans to launch the UK’s first weekly glossy for women in an attempt to replicate the success enjoyed by Zoo in the men’s market.The publisher of Heat, Closer and FHM is gearing up the launch of a British version of upmarket Italian magazine, Grazia, with a budget of more than £16… Continue reading Emap Launches Grazia As UK’s First Weekly Glossy

The latest RAJAR audience figures for the three months to September reveal a poor performance for leading London radio stations Capital and Heart, which saw their weekly reach decline year on year as listeners switched to rivals such as Magic and Kiss.Capital 95.8 FM continued to see its grip on London listening loosen in the… Continue reading RAJAR Results Q3 2004: Capital And Heart Feel The Heat

The latest RAJAR listening figures for the third quarter of 2004 reveal a relatively disappointing performance for All Commercial Radio, which saw its share of listening decline by 1.3% points period on period to 43.7%. The corresponding increase experienced by All BBC helped it extend its lead as it pushed past the 54% mark.The situation… Continue reading RAJAR Results Q3 2004: BBC Extends Lead Over Commercial

Hachette Filipacchi has restructured its senior advertising team working across flagship women’s titles, B, Elle and Red.The move will see the existing team split into two distinct groups with older women’s title Red operating as a single sell and B combining with fashion focused Elle.Jacqui Greaves has been promoted to the position of group advertising… Continue reading Hachette Restructures Women’s Group Advertising Team