The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.

From its humble beginnings to the immense worldwide web of today, the internet has flourished with astonishing rapidity, throwing up new developments, technologies and methods for reaching people with every year that passes. As the company turns 10, IAB chief executive, Guy Phillipson, talks to NewsLine about the medium’s continuing success in an ever-mutable media… Continue reading Online – Keeping Media Afloat

Guy Phillipson, chief executive of the Internet Advertising Bureau, discusses the emerging market of IPTV, exploring the scepticism surrounding the medium and its future benefits for both clients and advertisers…I’ve been to a couple of trade shows and conferences recently where IPTV has been a key theme. However, to be completely honest, they taught me… Continue reading Making Sense Of IPTV

Following the announcement that the IAB and NRS will join forces to move towards establishing an online planning currency, chief executive of the IAB, Guy Phillipson, explains why this is such an important and necessary step for the industry…During my 100-day review of the IAB shortly after I took on the role of CEO, a… Continue reading Online Stands Up To Be Counted

As the popularity of community sites over the internet continues to flourish, chief executive of the Internet Advertising Bureau, Guy Phillipson, examines the phenomenon of UGC and asks how advertisers can make the most of its growth …If you’ve been keeping an eye on the world of online recently, it would appear the medium sees… Continue reading User-Generated Content – A Tough Nut For Advertisers