Brands still seem more comfortable with music or film integration, but 2025 will see some huge gaming moments that would help them stand out.  

From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.

Tl;dr – tech-slang for too long; didn’t read – captures the acute problem brands now face when communicating with audiences. So what can we do? asks OMD UK’s Hamid Habib.