Jackie McGarry, head of research at Pearl & Dean, looks at the strength and effectiveness of cinema advertising in encouraging word of mouth recommendations on brands and products…As consumers we all know that if we have a good experience of a brand or company we will usually be happy to recommend that same product or… Continue reading How Cinema Advertising Converts To Word Of Mouth Endorsement

With fragmentation across the UK media landscape on the increase, Jackie Colvin, head of research at Pearl & Dean, explains how the silver screen provides a highly effective method of communicating brand messages to targeted demographics…Many advertisers across a range of vertical sectors identify the 16-34-year-old audience as a key demographic. This age group has… Continue reading Cinema Targets Key Demographics