Working through these steps will not be easy and will be vigorously opposed by AI businesses, which will claim this is an attempt to stifle innovation. But this approach isn’t anti-AI, it’s anti-theft, says the co-founder of the Movement for an Open Web. 

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet. 

The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do.