James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…
James Grant
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James Grant, UK country manager, Vindico, says “instead of looking at TV to defend itself, I think the advertising industry should be pushing the digital VoD market to step up and improve”…
James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect ‘little change’ to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out…
James Grant, UK country manager at VINDICO, explains why he thinks 2012 will be the year of connected TV, technology and formats, and premium content…
James Grant, country manager – UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn’t good enough that as an industry we cannot accurately measure the impact of video alongside TV…