The Committee of Advertising Practice (CAP), responsible for the UK advertising codes, has published new rules and guidance for alcohol advertising, seeking to address public concerns over the promotion of under-age and irresponsible drinking.The guidelines follow a public consultation and are published by the Broadcast Committee of Advertising Practice (BCAP). The new television advertising rules… Continue reading New Ad Guidelines To Clamp Down On Teen Drinking

Ofcom has called for the BBC to be overseen by an independent body, expanding on the current plan for a BBC Trust representing the interests of licence fee payers, in its response to the Government’s green paper on charter renewal.Ofcom’s submission calls on the Government to secure the future of public service broadcasting (PSB) from… Continue reading Ofcom Calls For Independent BBC Regulator

Outdoor specialist, Poster Publicity, will relaunch as Kinetic early next week, with an internal soft launch to staff this Friday afternoon following its merger with advertising giant, WPP’s Portland Outdoor.A source within the company confirmed the new name to NewsLine this morning, ending speculation surrounding the firm since May, when Kinetic was revealed as one… Continue reading WPP’s Kinetic To Launch Next Week

BSkyB has announced the launch of a new mobile data service, allowing users to access the latest sports, news and weather information from its various channels and websites via their mobile phone handset.The new service, available to users regardless of their network provider, allows access to Sky’s entire mobile content portfolio in a single, integrated… Continue reading Sky Targets Mobiles In Content Push

Speculation surrounding a merger between cable giants Telewest and ntl continues to mount, with reports this morning suggesting that US media-owner, Viacom, could bid for Telewest’s Flextech television business, owners of Living TV, Bravo and Challenge.The company also holds joint ownership with the BBC of the UKTV network of channels, including UKTV Gold and UKTV… Continue reading Viacom In Frame For Flextech Sale

Virgin Mobile has become the latest network provider to provide television content to its customers’ mobile phones after signing a deal with BT to begin a four-month trial of the technology within London.The new service offers Virgin Mobile customers access to live digital TV 24-hours a day, featuring the UK’s first mobile electronic programme guide… Continue reading Virgin Prepares For Mobile TV Trial

ABC Electronic (ABCE) has unveiled research underlining the value of its verified web traffic figures in justifying online investment.The new research into the views of media owners and media buyers was conducted by Benchmark Research on behalf of ABC Electronic, showing that verified useage figures for websites are widely recognised as an important factor in… Continue reading ABCE Proves Value Of Online Audience Measurement

Cable giants ntl and Telewest have begun merger talks, according to reports this morning, in a move which will create the first real challenge to Sky’s dominance of the multi-channel television market in Britain.The two companies’ consolidation will create a communications firm with annual revenues of around £3.3 billion, and around five million customers. However,… Continue reading Cable Giants Begin Merger Talks

The Commercial Radio Companies Association (CRCA) has accused the BBC’s most popular radio services, Radio 1 and Radio 2 of making minimal contributions to the public service requirements detailed in the Government’s green paper on charter renewal, A strong BBC, independent of Government.In its response to the green paper, the CRCA claims that independent research… Continue reading CRCA Claims BBC Radio Neglects Public Service Role

Ofcom has outlined its coverage plans for digital terrestrial television (DTT) transmission following the switch to digital-only broadcasts in 2012.The media watchdog’s plans stem from a consultation held in February, detailing options for technical characteristics of the UK’s broadcast network, including analysis of the power levels, transmission modes and number of transmitters required by DTT.Ofcom’s… Continue reading Ofcom Makes Plans For Post Switchover TV Coverage