BBC director general, Mark Thompson, has pledged to drive the Corporation forward with the adoption of the very latest broadcasting technologies, not just in digital television, but through radio, new media and on-demand services.Delivering his address at the Westminster Media Forum today, Thompson gave the Corporation’s response to the Government green paper on charter review,… Continue reading Thompson Pledges Drive For Digital Revolution

Direct marketing is responsible for £107 billion worth of sales in the UK, according to research by the Direct Marketing Association (DMA), which has launched the first major study into the effect of the industry and its value to advertisers.The DMA’s figures follow the launch of its research into consumer perceptions of direct marketing in… Continue reading DMA Reveals Economic Impact Of Direct Marketing

Outdoor advertising group, Maiden Outdoor, has scooped the prestigious Network Rail advertising contract to provide all of its roadside billboards, running for ten years and worth £350 million in advertising revenue over 3,100 sites.The new contract, covering mostly 48 and 96-sheet formats, is expected to commence in Autumn 2005, shutting the door on current joint-incumbent… Continue reading Maiden On Track With Network Rail Win

Virgin Radio has signed Xfm’s breakfast host, Christian O’Connell, to present its new morning show, taking over from Pete and Geoff who announced earlier this week that they were to leave the high-profile slot.The move will allow O’Connell to reach a much wider audience through Virgin’s FM and AM signals, as well as via its… Continue reading Virgin Signs O’Connell As New Breakfast Host

The BBC has launched the next phase in the development of its interactive Media Player (iMP), eventually intended to allow on-demand access to all of the BBC’s content, as well as giving access to the Corporation’s extensive archive of material.An extensive three month trial of the new technology is due to begin in September, allowing… Continue reading BBC Media Player Paves Way For Legal TV Downloads

Virgin radio has confirmed that high-profile breakfast hosts, Pete Mitchell and Geoff Lloyd, will leave the morning slot at the end of the year, although the pair will remain with the station, possibly presenting an afternoon or drive-time show.A spokesman for the indie music station explained: “They are very much remaining part of the station.… Continue reading Pete & Geoff Step Down From Virgin Breakfast

Daily Newspaper MarketApril saw the nation’s quality compact titles continuing to buck the trend for decline amongst national newspapers, with the Times and Independent increasing their circulation by 1.8% and 0.2% respectively year on year, according to the latest figures from ABC.Six-monthly analysis reveals even larger circulation increases for the six months to April, with… Continue reading ABC National Newspaper Round-Up – April 2005

Satellite heavyweight, BSkyB, is believed to have appointed Boston Consulting Group to review the company’s efficiency and costs ahead of possible job losses as the company’s marketing costs continue to rise.The broadcaster announced stronger than expected subscriber growth earlier this month, with uptake of its services in the third quarter of 2004 up by nearly… Continue reading Financial Review Hints At Job Losses At Sky

The nation’s commercial radio broadcasters saw revenues rise as a whole at the beginning of the year, with the Radio Advertising Bureau reporting a year on year rise of 2.8% in the first quarter of 2005.The RAB’s figures, published today, show that total commercial radio revenue reached £162.0 million between January and March, while national… Continue reading Radio Adspend Grows As Sponsors Leads The Way

Satellite heavyweight, BSkyB, is believed to have appointed Boston Consulting Group to review the company’s efficiency and costs ahead of possible job losses as the company’s marketing costs continue to rise.The broadcaster announced stronger than expected subscriber growth earlier this month, with uptake of its services in the third quarter of 2004 up by nearly… Continue reading Financial Review Hints At Job Losses At Sky