The forthcoming merger of Emap and Scottish Radio Holdings (SRH) looks set to boost Emap’s market share substantially when the deal is completed within the next few months.The latest RAJAR data shows Emap Advertising commanding combined airtime sales of just over 61,000 hours, although with the addition of SIRS’ 36,000 hours this gives Emap a… Continue reading RAJAR Results Q2 2005:Emap Set For Market Share Hike

Pearson Publishing, owners of the Financial Times and the Penguin books, has announced the appointment of Glen Moreno as its new chairman, with the new boss due to take up his post on 1st October.Moreno will succeed Pearson’s current chairman, Dennis Stevenson, who is retiring.The new chairman is currently the senior independent director of Man… Continue reading Pearson Names Moreno As New Chairman

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

ITV Sales has begun taking bookings for interactive ad campaigns on the broadcaster’s newest digital channel, ITV3.The entertainment and drama-focused station will begin broadcasting interactive content within its ad breaks from 1st August, marking an extension of ITV’s interactive portfolio and offering a variety of new features to advertisers.To celebrate the launch, ITV is promoting… Continue reading ITV3 Celebrates Interactive Ads With Cut-Price Fees

FMCG heavyweight Reckitt Benckiser has signed a wide-ranging sponsorship deal to cover ITV’s six-night-a-week soap, Emmerdale.The new deal gives the household goods manufacturer, which sells products such as Cillit Bang and Mr Sheen, broadcast sponsorship of all episodes of Emmerdale on ITV1, ITV2 and ITV3, as well as online branding, licensing, off air promotions and,… Continue reading ITV Signs FMCG Giant For Emmerdale Coverage

BSkyB has expanded its Active channel with a range of flexible sponsorship packages, building on the success of red button advertising by allowing advertisers to associate their brand with relevant editorial content and promotions within Sky Active.The Active channel delivers interactive “entertainment and lifestyle services” to more than 7.7 million Sky households, with the first… Continue reading Sky Boosts Advertiser Choice With Active Sponsorship

There were significant downturns in viewing share for the majority of Britain’s terrestrial television broadcasters during June, as negative growth for all but BBC Two reflected the increasing competition posed by multi-channel digital television.All ViewingThe BBC’s flagship terrestrial station, BBC One, was less fortunate than its smaller counterpart in All Homes, however, but remains the… Continue reading Television Viewing Round-Up – June 2005

Delivering the first Ofcom Annual Lecture to the Westminster Media Forum yesterday, Ed Richards, Ofcom’s senior partner for strategy and market development, laid out his vision of the UK’s future media landscape, highlighting the fast development of digital technology and predicting a boom in on-demand services.“The UK is seeing more digital, more broadband and more… Continue reading Ofcom Strategy Chief Predicts An On-Demand Future

BSkyB’s deputy head of strategy, Graham McWilliam, has revealed internal research by the broadcaster shows a massive 78% of Sky+ customers paying “no attention to adverts,” contradicting the claims of Dawn Airey, managing director of Sky networks, who earlier this year claimed that advertisers have nothing to fear from PVRs.McWilliam’s comments came in response to… Continue reading Sky Boss Admits To Huge Ad Avoidance In PVR Homes

The development of several new on-demand television services looks set to greatly multiply the choice available to consumers. NewsLine’s James Holland looks at the developing market, and challenges for advertisers in what promises to be a most demanding future for broadcasting…It has been said for a long time that the onus of television content is… Continue reading Demanding More From TV