Having broken free from his background in coding and technology, Jon Block is now making a career out of being an “acceptable face of geek” in the world of advertising technology. Jon started his media career as an engineer at ITV. With his degree in natural sciences from Cambridge University and the Royal Television Society’s Young Technologist of the Year award, Jon was destined for a career in some back room, hidden away from the public. However, he seized the chance to change this when he created and then led ITV’s multi-platform commercial innovation programme. In 2015, he moved into the world of adtech, where he led the product and platform vision for Videology and then Amobee in EMEA, helping to support broadcasters and advertisers to ensure the right ads reached the right people at the right time. After ITV’s partnership with Amobee to create ITV’s new programmatic platform, Planet V, Jon moved to Captify, where he led the global product team, helping to define the future of independent search intelligence. Now, as VIOOH’s chief product officer, Jon is responsible for setting the global product vision and driving forward the product development and implementation of VIOOH’s automated trading and programmatic technology platform. As part of VIOOH’s executive team, Jon plays a key role in VIOOH’s mission to digitise and transform the OOH media technology landscape.