| Jon Mew
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
Jon Mew
Jon is CEO of IAB UK, the industry body for digital advertising. The IAB brings its members together - including advertisers, agencies, ad tech and media owners - to build a sustainable future for digital advertising.
Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. He went on to become Director of Mobile and Operations and Chief Operating Officer, before taking on the role of CEO in 2017.
A self-confessed tech lover, Jon often speaks about digital advertising at high-profile events and regularly writes for industry publications such as Mediatel, Campaign and The Drum.
LATEST ARTICLES
| Jon Mew
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
| Jon Mew
Jon Mew, CEO, IAB UK analyses the findings from this year’s Digital Adspend report