As the countdown to this year’s World Cup inches towards single figures, Leigh Yoxall, TV Group Director at Starcom MediaVest, examines the competition’s impact on ITV and the nation…There is a palpable buzz around the country at present, as the ball gets rolling for the World Cup 2006 (apologies!). Questions such as “Will Rooney play?”,… Continue reading The Value Of The World Cup

Following reports of poor performance by the nation’s largest commercial broadcaster, ITV, Leigh Yoxall, TV Group Director at Starcom Mediavest, looks at the implications of the Contract Rights Renewal for the coming year…When ITV chose to combine their Carlton and Granada sales teams, the rationale was to save a huge amount of money and to… Continue reading ITV And The Role Of CRR In 2006