The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.

The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.