Thinkbox CEO Lindsey Clay couldn’t disagree more with the idea that this year’s Edinburgh TV Festival does not bode well for the future of British TV. The biggest challenge TV has is that there’s so much to watch.
Lindsey Clay
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The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.
There is no doubt that total viewing of video, in all its guises, is rapidly growing – but it doesn’t make sense to rob the most effective form to pay for the others, argues Lindsey Clay, chief executive, Thinkbox.
The mobile industry’s preoccupation with trying to be the ‘first’ screen misses the point says Thinkbox’s Lindsey Clay – it isn’t about status, it’s about chronology.