UK publishers will focus on audience profiling and driving content across mobile platforms such as the iPad and smartphones in the next year, according to the AOP’s annual Content & Trends Census.

O2 Media’s personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.

Simon Cowell’s latest ITV series Red Or Black? has got off to a poor start – not only have three contestants been axed from the show after background checks proved they were ‘unsuitable’, but ITV1 is losing viewers.

Tom Mockridge, News International’s new chief executive, has told staff that numbers will be reduced and there will be discussions with editors about the use of casual staff.

David Brennan, former research director at Thinkbox and Newsline columnist, has been appointed as a principal consultant to Adalyser.

News International is set to sell its Wapping site, the headquarters of its UK operations for 25 years.

TV is moving to the cloud, according to TechCrunch. Although the industry will resist change, it is inevitable – and positive. It will allow viewers to find and share new content and consume television in a different way.

Almost one in three mobile users believe their phone will become their primary entertainment device in the future as well as play a big role in managing their social lives, according to new research from Experian Simmons.

So this year’s Media Guardian Edinburgh International Television Festival was all about Google; Google and convergence. Eric Schmidt was the first non-broadcast industry speaker to deliver the MacTaggart lecture. But it wasn’t all boffins – there was a lot of luvving too!

ITV shares were up 3.3pc yesterday after The Telegraph revealed that it has been in talks with Silvio Berlusconi’s Mediaset – one of Endemol’s shareholders – about a potential takeover deal.